A steaming pile of marketed crap
Hey, I’ve got a killer, downright irresistible offer for you.
I’m going to give you a giant, steaming pile of horse-crap – fresh out the horse. It’s all warm and crumbly with that fresh-off the farm assertive nose present in only the highest grade horse-crap.
And you’re getting 50 pounds of it.
All for $1 – a screaming deal considering this isn’t just any horse crap it came out the rear end of a Grand Prize winning Arabian race-horse. This is the kind of horse rich pretentious folks go gaga over and spend thousands of dollars just to be around.
And you’re not going to just “spend some time” with it…you’re going to take home this fully digested food of what in every respect is the Babe Ruth of equestrian sport.
But wait – there’s more!
I’ll include a brand spanking new wheelbarrow (black with flames on the side and a bright red racing stripe down the middle) to haul your horse crap around in.
And I’m just getting started – if at any time in the first 30-days you’re not thrilled with your big pile of steaming horse crap – just say the word and I’ll refund your ENTIRE $1 and the horse-crap and wheelbarrow are yours to keep.
Just click here and I’ll rush your steaming pile of horse crap over to you today.
What’s that? You’re NOT interested? Did I mention shipping is FREE?
Where else are you going to get 50 pounds of horse crap wrapped up in a slick wheelbarrow delivered to your door for $1 and free shipping? Nowhere, that’s where.
Still not interested? Really?
Hmmm… but the offer is killer… this is in fact the best horse-crap on OR off the market.
Lemme see… I had a great offer … removed risk … threw in a premium with a perceived value far and above the cost of the product … I even made it easy to order and deliver to your door – what’s wrong?
Oooohhhh wa-ait a second – you’re NOT in the market for horse-crap?
You’ve never bought horse-crap before, have no intention of buying horse-crap and wouldn’t want it if I delivered it to your door and just gave it to you?
You can’t think of a single reason to buy 50 pounds of horse-crap – well look buddy get a little imagination but I guess that means you’re the WRONG prospect for this offer.
This must be what they mean when they say making sure the LIST & OFFER MATCH is the most important part of direct response selling.
Even a well designed offer ONLY works if it’s going to folks who have an emotional interest in buying horse-crap!
The next time you hear someone say “Everybody wants or needs my product” smack ‘em over the head and tell them they might as well be selling crap.
Because unless you’re selling water in a desert everybody DOES NOT want or need your product.
And of the group that does “need” it – only a small fraction will want it.
The first obstacle to successful selling is finding people who want to buy what you’re selling.
If you can’t do that then you better figure out a way to sell what people want.
Otherwise no matter how good the “Deal” is you’re sales will suck.
The art & science of list selection and development is about finding and building lists of people who
- Have an innate desire to buy products like your selling
- Have a history of buying products in your market.
- And who will buy your particular brand of crap over and over again
That’s the front door to sales success folks.
Time and time again though I run into entreprenuers who are convinced EVERYBODY wants their particular brand of crap -and they’re always wrong. Worse, because they’re convinced everybody wants their products they never take the time to sit down and figure out exactly who is ready to buy them.
Even the guys who are good “marketers” often just try to craft a killer “offer” by loading up on “valuable” premiums while ignoring the simple fact that people don’t want to buy that particular product as it exists.
Not every product can be sold to every prospect.
Unless of course you talk to a copywriter looking for job than – if you’re ready to write a check – whatever the hell you’re selling IS something everyone wants to buy … just write that check and they’ll write you the “ad your business has been missing”.
If you find a good one maybe he’ll even come up with a creative sales approach for opening up a new market for you like ….
How to pull off the Halloween prank of the Century!
You’re past the age when a few handfuls of candy really make your Halloween
You’re ready to move up to something better. Something BIGGER.
They call it “TRICK or treat” for a reason and, if you’re willing to forgo the ‘treats,’ I’ve a got a trick for you today that will make you a LEGEND.
Like all good pranks this one starts with crap – 50 pounds of fresh, noxious horse-crap to be exact. You’ll also need 50 small brown paper bags, a good pair of running shoes, one small lighter and an alibi …
You get the idea =)
John Newtson
