My mentor Clayton Makepeace publishes his 1000th issue of copywriting gold
I had the great fortune to apprentice directly under one of the all time great direct response copywriters, Clayton Makepeace. He got me started in this business when he awarded me Grand Prize in his Power Copywriting Challenge and I started freelancing for his agency where I earned my first royalties and had my first [...]
Why good businesses fail
I believe something about your business, about every business in fact. And it’s something I’m sure, in your heart of hearts, you believe too … In short, your prospects and your customers will be loyal to you, pay premium prices to you, and refer their friends and family to you in direct proportion to how [...]
