My mentor Clayton Makepeace publishes his 1000th issue of copywriting gold

I had the great fortune to apprentice directly under one of the all time great direct response copywriters, Clayton Makepeace.

He got me started in this business when he awarded me Grand Prize in his Power Copywriting Challenge and I started freelancing for his agency where I earned my first royalties and had my first real winners.

Then he called me up one day out of the blue and offered to move my wife and I down to the mountains of Western North Carolina so I could be his first ever in-house copywriter. (Good timing too – we sold our house near the top of the real estate bubble too back in early 2006 before the market went into the tank.)

I jumped at the chance to work with the man who’d help build four separate $100 million direct response businesses. I knew you couldn’t buy that type education and boy was I right.

I learned more than I could’ve possibly imagined about crafting sale copy, structuring marketing campaigns and building direct response businesses.

And what always amazed me is that Clayton never held back a single secret from his readers. The Total Package should be required reading for anyone who really wants to make money using direct response marketing… and online, we’re all direct response marketers.

I’m honored to have been a copywriter and marketing director at the Total Package & Clayton’s agency Response Ink.

And I realized I contributed quite a few articles to The Total Package over the years – here are several of them:

• Old School Social Media
• The Dangers of the Blind Pursuit of Higher Response Rates
• Build a Bigger List with Basic Math
• A Master Key to Why People Buy
• Story Based Products & Businesses
• Grunt Work Does a Copywriter Good
• The Stuff Americans are Made of
• A Weird Lesson About Logic & Proof in Sales Copy
• Making Money With Super-Models
• Are all the Top Copywriters using THIS Technique… or is it just me?
• Email Marketing 101
• Keep Your Customers Longer
• Free Swipe File

And to dig into what is an honest-to-goodness goldmine of copywriting and business building information make sure you bookmark The Total Package Archives.

Visit it often – it’ll make you money.

John