About

There’s always a way to add a million dollars to your bottom line.

Let me show you how.

My name is John and I’m a direct response copywriter & sales consultant for financial & health marketers.

Yes, I’m a raving fanatic about this business. I don’t watch sports in my free-time, I break down the product ladders and offers of every successful marketer in the industries I work in.

I build giant competitive intelligence files of direct mail, emails and more so I know exactly what campaigns are running at any given time for every major player in the financial or health marketing industries – just for fun.

And my addiction to this business is paying off in spades for my clients …

• I recently took one client from $0 in sales with no list to $1.2 million in under 90-days …

• When the client’s product had to be “retired” because of the editor’s personal reasons I launched a second product for the client generating another $1.8 million in sales in matter of 3 months –so his new business hit the $3 million mark in under 6 months…

• I added over $100,000 in sales a month – an extra $1million a year – to a health client’s business by tweaking his email copy, re-vamping his promotional schedule and working with him to increase sales from his content emails.

I make it a point to test, collect and help new clients implement the game-changing test results I’ve helped engineer for a variety of financial publishers. Like…

• The guarantee test that increased sales 25% and decreased refunds 75% for a 65% increase in net profits…
• The offer test I conducted that increased response 5,500% and rejuvenated sales on what was believed to be a “tired”, waning product….
• The email marketing strategy change that immediately boosted response 1,450% on one product and 1,051% on another…
• And on and on it goes…

You can see I’m NOT satisfied to simply “write copy” for a client. I have an uncontrollable urge to seize any and every opportunity to transform a client’s revenues and profits.

• So I was thrilled when a new client came to me after the bottom fell out his seven-figure investment list rental business saying he needed a new way to generate revenues fast. I worked with him to design and launch an entirely new product that replaced his lost revenue in a matter of a couple months. And when the market picked back up and his list business returned – he was sitting pretty on two revenue streams.

• Another client relied exclusively on affiliate & joint venture promotions for 100% of his new customer acquisition when we began our relationship.Before I was done with him we expanded his acquisition funnel into FIVE new channels. With the sales funnels & campaigns I wrote ALL FIVE were either  returning every $1 we spent so new leads & customers we essentially “free” … OR were so successful we got the new leads, new customers and $6 back for every $1 invested.

• Back in my agency days I worked with an in-house designer and a PPC team to launch new lead gen campaigns we built up to 40,000 new leads a month for the client. That’s close to 500,000 qualified leads. Or more new leads in a year than the population of Miami, Florida!

How do I know how to do all this?

For starters I got to live the direct response junkie’s dream and apprenticed under one of the most successful direct response copywriters & marketers of the last 20 years, Clayton Makepeace.

Who on four separate occasions helped build $100 million direct response businesses. And I’ve was fortunate to be his #1 selection when he decided to hire his first-ever in-house copywriter for his agency Response Ink.

Where I pestered him to no end about the nitty-gritty details of the campaigns, the products, the copy and the offers they used to build those $100 million empires. Including the behind the scenes, can-never-be-revealed-publicly kind of details that mean everything if you want to know how they really did it.

I landed the gig because Clayton had awarded me Grand Prize in his one-of-kind Power Copywriting Challenge. Telling the crowd “A Super-Star was born tonight!” when he handed me the award. (The direct mail piece I wrote to win it was for a supplement and went on to be a two-year control!)

And after two years of working in the trenches on campaigns for both Response Ink’s #1 client, Weiss Research, and as marketing director & copywriter for The Total Package Clayton was kind of enough to tell everyone,  “John’s copy never fails to blow me away.”

And I’ve been adding to that treasure-trove of a knowledge base ever since and implementing these  “game-changing” strategies and tactics to grow my clients businesses ever since.

That’s why I partner with clients in deep, longer-term relationships. Because when we work together I’m not just writing another million dollar sales campaign for you – I’m making sure your business is structured to get the most new customers possible AND maximize you’re revenue per customer.

I work to help you build multiple marketing assets that will continue to pay you larger and larger sums of money over time.

You can see samples of my copywriting on these pages:

Financial Copywriter
Product Launch Copywriter
Health Copywriter

I’ll post more than a few of these “Secrets” … the test results … and the inner-workings of the structures behind building a powerhouse direct response business on this site. My commitment is that my “Free information” will be worth more to you than $10,000 of “how to” courses.

No, I’m not taking on new clients at the moment. Because I partner with my clients to build out cash-generating marketing assets and to  take their entire businesses up several notches in revenues my schedule is booked out about 8 months in advance right now.

But I do believing in digging the well before you’re thirsty.

So I figure when my free information has made you an extra $100k -$200k a month – I know you’ll be more than willing to hire me to help you add millions to your bottom line too.

All my best,

John Newtson

Comments or questions are welcome.

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