Build a Bigger List With Basic Math
The great Gary Halbert once said direct marketing at its core is nothing more than psychology and arithmetic. And while the arithmetic isn’t as ‘sexy’ as the psychology it’s just as critical to succeeding in this business. Keep a close eye on the math in your marketing or your client’s marketing and you’ll consistently find [...]
Direct Response Growth Strategy Part 5: Backend Marketing
At the core of any direct response marketing growth strategy is what you do with a customer AFTER you get him. Because the backend is your primary profit center. If you think about it you realize your #1 hard cost is the media you buy to generate leads & customers. Once you have the customer [...]
How to tell if your discounts & coupons are making you money or losing you money
This comes up over and over again with various clients. They do a special promotion – a discount or coupon or some such thing – and it increases sales on the promotion. So they get excited and start turning every promotion into a discount promotion. Hey it worked once it’ll work again, right? Here’s the [...]
He didn’t expect to make $12 million in 4 days…
He didn’t expect to make $12 million in 4 days. His info-publishing business was already thriving, doing close to $4 million in sales a year. When he was approached with an idea to increase sales he thought it was reasonable. Maybe it could bring in some good numbers. But $12 million in four days? That [...]
