Direct Response Growth Strategy Part 5: Backend Marketing
At the core of any direct response marketing growth strategy is what you do with a customer AFTER you get him. Because the backend is your primary profit center. If you think about it you realize your #1 hard cost is the media you buy to generate leads & customers. Once you have the customer [...]
Why good businesses fail
I believe something about your business, about every business in fact. And it’s something I’m sure, in your heart of hearts, you believe too … In short, your prospects and your customers will be loyal to you, pay premium prices to you, and refer their friends and family to you in direct proportion to how [...]
He told Warren Buffett the secret ingredient to products guaranteed to sell in good times & bad…
It’s the holy-grail of product positioning. It’s not easy to uncover. 99.9% of products fail miserably to deliver it. I can guarantee you will only uncover it after a long, arduous search. Warren Buffett said selling products with this quality “Is like selling needles to addicts.”
He didn’t expect to make $12 million in 4 days…
He didn’t expect to make $12 million in 4 days. His info-publishing business was already thriving, doing close to $4 million in sales a year. When he was approached with an idea to increase sales he thought it was reasonable. Maybe it could bring in some good numbers. But $12 million in four days? That [...]
If you’re business NEEDS “home-runs” to grow – you’re already failing
Is your next product or launch campaign going to make you rich, popular and sexy? I hope so. But are building your business on the assumption that it will? If you are, someone (hey how about me?) needs to take the time to hit you over the head and tell you: If you’re business NEEDS [...]
Direct Response Growth Strategy Part 3: Breaking Even on Getting New Customers
Your “break-even tolerance” is the ROI calculation letting you get your money for nothing and your customers for free. Without a thorough understanding of it, you can have the world class copy…powerful offers .. and great lists and STILL end up losing money. This is fundamental to building a successful direct response business – online [...]
Direct Response Growth Strategy Part one
What kind of business growth strategy do you need to build a $20-$50 million direct response business? That’s the focus of this business building series. The good news is the big picture isn’t rocket science. In this series I’m going to lay out a comprehensive business growth strategy for how do it. These fundamental strategies [...]
Direct Response Growth Strategy Part 2: Customer acquisition basics
How’s this for a paradigm change about how you go about getting new customers: You’re NOT trying to make a profit on the first sale to a new customer! You must think I’m nuts. It’s totally counter-intuitive that you wouldn’t want to make a profit on your promotions but that’s exactly how aggressive direct response [...]
