He didn’t expect to make $12 million in 4 days…
He didn’t expect to make $12 million in 4 days. His info-publishing business was already thriving, doing close to $4 million in sales a year. When he was approached with an idea to increase sales he thought it was reasonable. Maybe it could bring in some good numbers. But $12 million in four days? That [...]
Direct Response Growth Strategy Part 3: Breaking Even on Getting New Customers
Your “break-even tolerance” is the ROI calculation letting you get your money for nothing and your customers for free. Without a thorough understanding of it, you can have the world class copy…powerful offers .. and great lists and STILL end up losing money. This is fundamental to building a successful direct response business – online [...]
Direct Response Growth Strategy Part one
What kind of business growth strategy do you need to build a $20-$50 million direct response business? That’s the focus of this business building series. The good news is the big picture isn’t rocket science. In this series I’m going to lay out a comprehensive business growth strategy for how do it. These fundamental strategies [...]
Direct Response Growth Strategy Part 2: Customer acquisition basics
How’s this for a paradigm change about how you go about getting new customers: You’re NOT trying to make a profit on the first sale to a new customer! You must think I’m nuts. It’s totally counter-intuitive that you wouldn’t want to make a profit on your promotions but that’s exactly how aggressive direct response [...]
