He told Warren Buffett the secret ingredient to products guaranteed to sell in good times & bad…
It’s the holy-grail of product positioning. It’s not easy to uncover. 99.9% of products fail miserably to deliver it. I can guarantee you will only uncover it after a long, arduous search. Warren Buffett said selling products with this quality “Is like selling needles to addicts.”
He didn’t expect to make $12 million in 4 days…
He didn’t expect to make $12 million in 4 days. His info-publishing business was already thriving, doing close to $4 million in sales a year. When he was approached with an idea to increase sales he thought it was reasonable. Maybe it could bring in some good numbers. But $12 million in four days? That [...]
Anatomy of a $50+ Million financial publisher. Strategy, Products & Sales Funnel overview
As part of my ongoing quest to show you how to build a $20-$50 million direct response business I’ve broken down and templated the basic marketing structure & strategy of one direct response financial publisher consistently selling over $50 million a year. It’s broken down to show you: Their basic Product Ladder The media they’re [...]
