Direct Response Growth Strategy Part 5: Backend Marketing
At the core of any direct response marketing growth strategy is what you do with a customer AFTER you get him. Because the backend is your primary profit center. If you think about it you realize your #1 hard cost is the media you buy to generate leads & customers. Once you have the customer [...]
Direct Response Growth Strategy Part one
What kind of business growth strategy do you need to build a $20-$50 million direct response business? That’s the focus of this business building series. The good news is the big picture isn’t rocket science. In this series I’m going to lay out a comprehensive business growth strategy for how do it. These fundamental strategies [...]
Direct Response Growth Strategy Part 2: Customer acquisition basics
How’s this for a paradigm change about how you go about getting new customers: You’re NOT trying to make a profit on the first sale to a new customer! You must think I’m nuts. It’s totally counter-intuitive that you wouldn’t want to make a profit on your promotions but that’s exactly how aggressive direct response [...]
