Build a Bigger List With Basic Math
The great Gary Halbert once said direct marketing at its core is nothing more than psychology and arithmetic. And while the arithmetic isn’t as ‘sexy’ as the psychology it’s just as critical to succeeding in this business. Keep a close eye on the math in your marketing or your client’s marketing and you’ll consistently find [...]
Direct Response Growth Strategy Part 3: Breaking Even on Getting New Customers
Your “break-even tolerance” is the ROI calculation letting you get your money for nothing and your customers for free. Without a thorough understanding of it, you can have the world class copy…powerful offers .. and great lists and STILL end up losing money. This is fundamental to building a successful direct response business – online [...]
