Financial Direct Response Copywriter
Finding a great financial copywriter is like finding a needle in a haystack.
Investing and trading has it’s own language and prospects with strong, deeply held beliefs about how to succeed in this area.
That easily makes this one of the hardest niches to write sales copy for. And even copywriters who are good in other niches fail miserably in this one.
Fortunately I’ve had great success writing for this market.
- I’ve taken one company from $0 in sales with no list to $10 million in 18 months selling investing and trading services.
- 83% of my financial promotions have sold over $1 million (A big secret is knowing how to tell what products will be good sellers ahead of time and how to change a mediocre product so that it will be a great product)
- Including selling over $4.5 million in a matter of months for one service – just one of several financial promotions I’ve written that sold well over $2 million.
Below you can see some of my recent work as a financial copywriter. You can find out more about my experience, services and how I work with clients by visiting my about page.
In the meantime, check out some of my recent work, if you’ve worked with copywriters before you’ll know immediately whether or not my copy is something you want selling for your business…
This first launch campaign generated about $4.5 million in sales. The campaign consists of two pre-sell videos and one sales video.
Click here to watch Pre-Sell Video #1
Click here to watch Pre-Sell Video #2
Click here to watch the Sales Video
You’ll notice the high number of comments on the videos from viewers – over 800 on video #1 and over 2,500 on video #2. The effective use of comments in a campaign like this can be a powerful engagement device. Perhaps best of all, intelligently soliciting comments in the pre-sell videos allows you to solicit and remove objections prior to launching the sales video.
This next campaign generated $2 million in sales for a FOREX trading service in just over two weeks. This follows the same format as the previous campaign with two pre-sell videos followed by a sales video.
Click here to watch Pre-Sell Video #1
Click here to watch Pre-Sell Video #2
Click here to watch the sales video
This next campaign just wouldn’t stop making money. First you can see the lead-magnet product-launch report. Because the product was a shorter term trading service this pre-sell content shows the kinks in the armor of longer-term investing strategies.
This is particularly potent considering the 2000s were the worst decade in the 200-year history of the stock market. Prospects in the investing & trading market have been run through the ringer and are looking for ways to navigate the extreme volatility in the market.
And they are angry that the bankers who received essentially “Free Money” from the Fed posted record profits during a time when regular investors and average Americans were facing the greatest destruction of wealth in our lifetimes. Click here to read it now
This is the lead magnet or “product launch report” for campaign selling what is essentially a Stock Crash Product – and it gobbled up leads as people opted in like crazy to read it.
In it you’ll see I capitalized on the visceral anger investors were feeling against Wall Street and the banks -particularly one bank who epitomized the reckless greed leading to the financial crisis.
Clicktale analytics showed the average time a reader spent on this page was OVER 18 minutes – in other words, people do read long copy online – if it’s engaging enough.
This was a very topical & newsy feel that allowed me to heavily pre-sell the prospects on the core concepts of the launch prior to the releasing the sales letter. And display the credibility of the editor (who had remarkable returns during multiple market crashes so was the perfect person to help folk navigate the next one) I also wrote a video script, squeeze pages, an in-house email series & affiliate email series for this product.
I only had three weeks to write the entire campaign from the time the client hired me until launch day. After a blistering three weeks of writing we had a lot celebrate. You’ll see why when you Click here to read it now
This is the sales letter the previous report was building too.
Again you’ll see the content is extremely topical and based on the current news. This was particularly important for “stock crash” service because the first thing a customer needs to agree with is the fact that a stock crash is imminent.
The only way to have that conversation is to talk about the state of the market at the moment. My declaration that “The Banker’s Rally is OVER!” was both topical and ultimately accurate (The Fed had just announced the end of the QE program and the market began to fall apart)
Because the nature of this product is fundamentally topical we needed a way to capitalize on bad market conditions quickly without taking weeks every time to produce a new sales letter. My solution was to write a sales page that focused on the editor’s credibility under a big picture idea about why knowing how to trade crashes – the focus of the service – was now a part of the “new normal” for traders.
I included a section in the body copy that could be periodically updated with the editor’s views on the state of the market to keep it topical without requiring a total rewrite every time we wanted to promote it. This let our marketing of this service become incredibly nimble – we could not promote it for months at a time and in the space of a few hours still have a totally topical promotion ready to send out.
It worked liked gangbusters – we’ve sold well over a million dollars with this page, without any pre-sell or buildup. Click here to see one version of the sales letter
