Financial Copywriter
Below you can see some of my recent work as a financial copywriter. You can find out more about my experience, services and how I work with clients by visiting my about page.
In the meantime, check out some of my recent work, if you’ve worked with copywriters before you’ll know immediately whether or not my copy is something you want selling for your business…
This campaign can’t stop making money. This is the lead-magnet product-launch report. Because the product was a shorter term trading service this pre-sell content shows the kinks in the armor of longer-term investing strategies.
This is particularly potent considering the 2000s were the worst decade in the 200-year history of the stock market. Prospects in the investing & trading market have been run through the ringer and are looking for ways to navigate the extreme volatility in the market.
And their angry that the bankers who received essentially “Free Money” from the Fed posted record profits during a time when regular investors and average Americans were facing the greatest destruction of wealth in our lifetimes. Click here to read it now
This is the lead magnet or “product launch report” for campaign selling what is essentially a Stock Crash Product – and it gobbled up leads as people opted in like crazy to read it.
In it you’ll see I capitalized on the visceral anger investors were feeling against Wall Street and the banks -particularly one bank who epitomized the reckless greed leading to the financial crisis.
Clicktale analytics showed the average time a reader spent on this page was OVER 18 minutes – in other words, people do read long copy online – if it’s engaging enough.
This was a very topical & newsy feel that allowed me to heavily pre-sell the prospects on the core concepts of the launch prior to the releasing the sales letter. And display the credibility of the editor (who had remarkable returns during multiple market crashes so was the perfect person to help folk navigate the next one) I also wrote a video script, squeeze pages, an in-house email series & affiliate email series for this product.
I only had three weeks to write the entire campaign from the time the client hired me until launch day. After a blistering three weeks of writing we had a lot celebrate. You’ll see why when you Click here to read it now
This is the sales letter the previous report was building too.
Again you’ll see the content is extremely topical and based on the current news. This was particularly important for “stock crash” service because the first thing a customer needs to agree with is the fact that a stock crash is imminent.
The only way to have that conversation is to talk about the state of the market at the moment. My declaration that “The Banker’s Rally is OVER!” was both topical and ultimately accurate (The Fed had just announced the end of the QE program and the market began to fall apart)
