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John Newtson

Direct Response Copywriter

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Health Copywriter

Below you can see some of my work as a health copywriter. You can find out more about my experience, services and how I work with clients by visiting my about page.

I suggest you read my samples – or the samples of any copywriter you’re considering working with. Just reading the copy will give you a strong sense of whether or not we’re a good fit to work together.

This promotion not only mailed for a couple of years it also won me Grand Prize in Clayton Makepeace’s Power Copywriting Challenge.

It’s selling a CoQ10 supplement.

I’m rather proud of this one as it was my first direct mail piece and paid out beautifully for both the client & myself.

Not too mention this project landed my a gig with one of the premier Health & Financial copywriters of the last 20 years.

Click here to read the full promo

This is a 12 page sales letter insert that beat the sales goals by 80%.

It’s selling a Water Distiller at a price point of $399  so it’s a significant price point in the alternative health market.

The emotional drivers of this promo are fear of what’s in regular tap and bottled water (The studies related to both were eye-opening to say the least!) and also the desire to protect your loved ones who are drinking your water – especially a concern for customers in rural areas on well water.

Click here to read this promo

  • Recent Posts

    • My mentor Clayton Makepeace publishes his 1000th issue of copywriting gold
    • Why good businesses fail
    • A steaming pile of marketed crap
    • He told Warren Buffett the secret ingredient to products guaranteed to sell in good times & bad…
    • He didn’t expect to make $12 million in 4 days…
  • Categories

    • Backend Marketing
    • Business Growth Strategies
    • Customer Acquisition
    • Direct Marketing Strategy
      • Lifetimine Customer Value
      • Product Ladder
      • Product Marketing Strategy
    • Direct Response Marketing Quotes
    • Financial Publishing
    • General
    • Lead Generation
    • Return On Investment (ROI)
    • Sales Psychology
  • Archives

    • August 2010
    • July 2010
    • June 2010
  • Links

    • Google adwords consulting - Simply one of the best Google adwords and PPC consultants in the world
    • Lead Smart Marketing - Talk to these guys if you need high volume, quality lead generation

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